The Bausele watch brand was begun in 2011 in Sydney, Australia byFounder, Christophe Hoppe. It was born out of his passion for Australiaand his extensive background in the Swiss watch industry.
After moving to Sydney with his Australian wife, Christo fell in love withhis new home. It had everything he thought life needed…except a premium Australian watch brand. He quickly gave up his corporate joband combined his two passions, designing watches and the Australian lifestyle he loved so much, to create Bausele, (Beyond AustralianElements), Australia’s first premium Swiss watch brand. The brand hasbeen growing from strength to strength ever since.
By 2015 Bausele was the first and only Australian brand to be exhibitedat Baselworld, the largest watch and jewellery fair in the world. In 2016the company was honoured to collaborate with the Sydney Opera Houseto produce their first ever watch. In the same year the company began ajoint venture with Flinders University in Adelaide to form the AustralianAdvanced Manufacturing Company. Together they developed theproprietary material used for the innovative watch casing of the much-lauded Terra Australis, worn by global ambassador, Dominic Purcell, inhis hit show, Prison Break. The company’s growth saw it become theSupplier of the Army Intelligence Corps and Special Forces and expand global distribution to include France, the USA and Japan while sellingonline to over 40 countries.
In 2020 Bausele was chosen to create the OFFICIAL WATCH to markthe Royal Australian Air Force CENTENARY in 2021. The Australianwatch company was considered amongst a list of globally recognisedbrands, so the selection reflects the coming of age of this boutiquewatchmaker and marks the first watch commission for the RAAF in 70years.
Christo’s meticulous design sensibility and knowledge of, and access to,state-of-the art Swiss technology underlies the success of Bausele. Heconsiders each component and designs watches that meet industry beststandards and then offers them at prices that deliver affordable luxury toa loyal following. Limited edition batches and small marketing budgetsensures you are getting a lot of watch for a very good price. This wasChristo’s mission and his gift back to the country he fell in love with.